Title: MBC MAX Redesign 2010 Mov showing: Compilation showing excerpts of the image campaign as well as the on-air design Music: Friendly Fires - 'Skeleton Boy' produced by Florian Hausberger Type: Channel Branding Info: MAX is one channel of Saudi-run MBC (Middle East Broadcasting Center) based in Dubai Media City, United Arab Emirates. MBC is a leading free-to-air TV network which delivers news and quality family entertainment to more than 150 million Arabic speakers around the world - focused to the Middle East and North Africa. MAX is a kind of non stop Hollywood movie channel with some first-time-on-TVs. The channel broadcasts most films with their original English soundtrack and Arabic subtitles. The new design - which kept me as a member of the responsible core team busy for the last months - was launched on 9th January. Starting with the kick-off I was engaged in practically every essential step of the new on-air appearance: from the logo-design, the development of the new image campaign and the presentation in Dubai to the development & production of the new promo design. Date: 2010/1 Honors/Festivals: PromaxBDA World Design Awards, Los Angeles 2010: Logo Design: Network/Channel all Media: Gold Award PromaxBDA World Design Awards, Los Angeles 2010: General Entertainment Bumper: Gold Award Credits: My role: logo-design, development & production of the promo design, assisting art direction of the image campaign, supervising in Dubai And as part of a team: conception of the image campaign, presentation in Dubai © Creative Solutions, German Free TV