New image campaign for German free-to-air TV channel Sat.1 featuring superstar Kylie Minogue.

The new Sat.1 branding world is based on a visual idea: derived from the round Sat.1 "ball logo" the new spots are playfully held together by - analog to the logo - circular elements. On the one hand this visual concept provides a strong branding tool while on the other hand allows a maximum variance of different styles. And so the channels claim "Color your Life" is finally brought to life.

For the launch of the new campaign the concept was adapted to fit Sat.1 upcoming testimonial Kylie Minogue. Several "round" sets were developed as a stage for Kylie to perform her recent single "All the Lovers". Serving the topics "show" and "romance" the main intention was to feature the song with regard to content as well as Kylie's varying personality and of course relevant Sat.1 themes.